As ever, trying to review and make sense of the previous year seems a monumental task. It’s not assisted by the sheer speed and intensity of work, and my predilection for red wine. So what were the highlights? The year seemed to be dominated by the three magazines we produced for Tesco. Setting up and launching two monthlies, ‘Food Magazine’ and ‘Home Magazine’ in the Autumn of 09’ was tough, but adding a weekly, ‘Your TV Week’, this January seemed to take the whole project onto a different sphere. I’m really proud of the work we did for Tesco; to launch three magazines in three months, and never miss a deadline or budget was some achievement. It wasn’t without pain, as the late night pizza bills highlighted! I guess the conclusion you can draw from this is a core team of publishing professionals, with a sprinkling of expert writers is capable of producing a magazine for any market.
All organisations face the challenge of how to effectively communicate their brand essence to the customer. The classic approach has been to promote via advertising; more recently increasingly sophisticated mechanisms using the full range of above and below the line marketing have become the vogue.
Tuesday 15 November: PSP Rare has lent its support to the recent unveiling of Rhapsody, a merger between Masterpiece and Wyndeham Pre-Press.
As a long-standing user of its award-winning Emagine system, PSP Rare is looking forward to reaping the benefits of this union.
I sit here typing this in my virtual office whilst tweeting on behalf of a client, checking work emails, signing off pages for a magazine online and checking out the headlines in the Times on my IPad – all whilst listening to my digital radio. It would be easy to think that the printed medium is dead.
The Batten Disease Family Association (BDFA) is improving its online communications with families, fund-raisers and volunteers after appointing PSP Rare Digital to redesign a professional new website.