How do you communicate with a car manufacturer's customers, when they're not obsessed with their cars? The challenge Create a lifestyle magazine to mirror Kia's brand values that unearths fresh thinking, innovation and an alternative perspective on life.
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springboard is the international business magazine from UK Trade & Investment. The key aim of springboard is to showcase businesses and opportunities in international markets and to hear from companies that are successfully investing in the UK as well as offering general business information and advice. Each issue is packed full of inspiration that will help you to compete successfully in the global market.
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‘Bluewater Style’, is a 36 page glossy magazine,
showcasing the best of the new season’s fashion
trends as available through Bluewater’s extensive
range of fashion retailers.
Heart and circulatory disease is the UK's biggest killer, accounting for around four in ten deaths. As the UK's leading heart charity, the BHF needed a communication programme that would promote heart healthy lifestyles, educate people about heart disease and support patients and their carers.
Read moreAs ever, trying to review and make sense of the previous year seems a monumental task. It’s not assisted by the sheer speed and intensity of work, and my predilection for red wine. So what were the highlights? The year seemed to be dominated by the three magazines we produced for Tesco. Setting up and launching two monthlies, ‘Food Magazine’ and ‘Home Magazine’ in the Autumn of 09’ was tough, but adding a weekly, ‘Your TV Week’, this January seemed to take the whole project onto a different sphere. I’m really proud of the work we did for Tesco; to launch three magazines in three months, and never miss a deadline or budget was some achievement. It wasn’t without pain, as the late night pizza bills highlighted! I guess the conclusion you can draw from this is a core team of publishing professionals, with a sprinkling of expert writers is capable of producing a magazine for any market.
I sit here typing this in my virtual office whilst tweeting on behalf of a client, checking work emails, signing off pages for a magazine online and checking out the headlines in the Times on my IPad – all whilst listening to my digital radio. It would be easy to think that the printed medium is dead.
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